In 2020 GE Digital’s annual user conference switched to an entirely virtual event.
During 2020, many of our customers were keeping manufacturing lines running, electrical grids on, and power generation continuous. We positioned each of our industries and customers as industrial superheroes. We developed an opening video, keynote design, and overall event look and feel.
We saw 1300 customers attend, along with 30+ customer presentations from companies like New York Power Authority, Proctor and Gamble, and Florida Power and Light.
Role: Creative Director
Agency Partner: bttr